Minibems
Creating the identity, look and the whole caboodle for an advanced Nest-like heating control box.
The Business
Minibems is a control and monitoring platform which enables a 25%-plus reduction in fuel usage through reduced return flow temperatures in a complex heat network. Minibems is a major advance in heat networks.
Identity
Identity is based upon the resolution of chaos — Minibems makes the heat system transparent. The logo connects the heat network together, encasing the system within a hexagon, colours are cool, reflecting the reduced temperature of the system. Focus, nets, colour grades build the brand look.
Website
Minibems website is geared towards the targets making an informed decision — specific landing pages, content marketing, blogs and events all pull to this end goal. The site is mobile and tablet optimised, and is responsive from 2400px-wide to 320px-wide.
Marketing Materials
Collateral has ranged from brochures (shown below), case studies, gives, whitepapers, presentations, exhibitions, catalogue (shown below brochure), adverts, flyers, booklets, uniforms — everything and anything — all targeted to key purchasing audiences.
User Interface
The interface takes two forms — one for residents, the other for installers / engineers. Features include control and monitoring of all aspects of the heat system, energy usage details for the entire site, warnings and faults, perfomance, scheduling and cloud build of the network.
Infographics
Explaining how Minibems achieves control, monitoring and cost reduction in easy to understand ways has required a suite of infographics, ranging from simple diagrams through to highly detailed illustrations.